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Nike, which takes the first place in American sport shoes market and shares the market of 40, has absolute advantages. Nike is good at advertising and technological innovation, like to invite sport stars to be its spokesman, and nike dunks, jordan shoes, mbt shoes on sale one of Nike are particularly favored by customers.. Nike has a strong ability of Research and Development, its new style is always fashionable in appearance and professional in function, such as nike dunks, jordan shoes, ugg boots on sale one and so on.

 Its leading design plus its spotless quality make it enjoy reputation of people like sports over the world. Because of its high technology content, the price of Nike is higher than other brands, but mainstream consumption market pays little attention to technology, Nike gets adrift with market, and its sale falls by 13. Formerly it was not familiar with consumers, however, it makes great efforts to grasp customer demands. Judging from present situation, aggressive Puma is the rival that cannot be ignored, but it is still troubled with Nike Shox who snatchs up its rich lunch.